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Top 5 Cruelty-Free Makeup Brands

When shopping for new makeup, there’s a number of important things to consider. Is this foundation shade right for my skin tone? Will this new mascara irritate my eyes? Can I really pull off that dark purple lip shade?

Okay, so maybe that last one isn’t so important… But there’s one question that certainly is, and it’s something that should always be considered when purchasing new beauty products – has this product been tested on animals?

If you think animal testing is a thing of the past, you’re wrong. Sadly, many of today’s cosmetic companies, even some who claim to be cruelty-free, continue to test their products on animals in laboratories. Some brands even outsource testing to other countries, where the regulations around this topic are less stringent.

However, you can be sure that your dollar is standing against animal testing by choosing to buy makeup from certified cruelty-free brands. In this way, your consumer choices can have a positive impact, as you’re supporting only those companies who are committed to animal-friendly practices.

Are you ready to make the switch to cruelty-free beauty brands, but not quite sure how or where to start? One of the best ways to know whether a company tests on animals is to look for the internationally recognised Leaping Bunny logo, or PETA’s 100% cruelty-free accreditation. To help get you started, here are 5 cruelty-free makeup brands that you can feel good about including in your makeup bag.

  • FACE atelier Foundation

Finding the right foundation can be tricky, so you might be a bit nervous about switching from a trusted old favourite to a new and unfamiliar brand. There’s no need to worry – FACE atelier has got you covered with their beautiful Ultra Foundation range.

This buildable base provides medium to full coverage with a natural satin finish, in a wide range of shades to suit all complexions. With PETA accreditation, you’ll have radiant looking skin, plus peace of mind that your new foundation is 100% cruelty-free.

  • Lily Lolo Pressed Blush

To get a healthy, natural glow you might want to add a hint of colour to your cheeks.
Wondering which blushers are cruelty-free? You can’t go past Just Peachy mineral
blush from Lily Lolo, for a soft and versatile peach-based shade.

With PETA’s tick of approval, you can trust these products are 100% animal-friendly.
Even better, this makeup range is free from any harmful chemicals or toxins – which
is much better for your health, as well as the planet.

  • Girlactik Metallic Shadow Stick

With the Metallic Shadow Stick, Girlactik has created “sparkle makeup that actually stays put.” No need to worry about spilling sparkly eye shadow pots or ending up with glitter all down your cheeks.

Just swipe the Shadow Stick straight over your lids, before blending with a brush – or even your finger!

Girlactik’s laboratories don’t test on animals or use raw materials that have been tested on animals, with the brand currently applying for PETA accreditation. My top pick of the Girlactik range: the long-lasting Dazzle eyeshadow, which gives lids a warm golden pearlised finish and takes you easily from day to night.

  • Eye of Horus Mascara

Have you heard of Australia’s latest cult beauty brand Eye of Horus? The Byron-based company recently took out three prestigious BeautyHeaven awards, winning “Best in Beauty” for their enticing range of eye makeup products.

Made with natural plant-based ingredients and oils, inspired by ancient Egyptian beauty rituals, this brand is perfect for sensitive eyes. And for those who care about our animal friends. Switch your supermarket brand mascara for the award-winning Goddess Mascara – you won’t regret it.

  • Fairy Girl Lipstick

Last, but certainly not least – you’re no doubt looking for the perfect cruelty-free lipstick to complete your daily beauty routine.

PETA-accredited Fairy Girl delivers 100% vegan, paraben-free lipsticks that aren’t tested on animals. Unlike most matte lipsticks, these are super moisturising, containing jojoba oil and Hawaiian Kukui nut oil to hydrate. With a range of highly pigmented fashion colours, it’s hard to choose a favourite shade, but Pink Earth is my choice for a perfect natural, everyday shade.

Remember, as a consumer you have the power to make informed, ethical shopping choices. When buying makeup, you can choose to spend your money on brands that continue to test on animals – or you can show your support for companies who are taking a stand against animal cruelty.

Ready to commit to more ethical, conscious beauty brands? Visit the BeauDazzled online shop to discover more of the best cruelty-free makeup products around.

Written By Kerrie-Anne Chinn

Kerrie-Anne Chinn is a freelance copywriter
and editor, working with ethical companies
to create positive change.
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